№2(62)
June 2018
ISSN
1990-4126

Russian

«Architecton: proceedings of higher education» № 2(62) June 2018

Design


Aganina Nadezhda S.

PhD (Art Studies), Associate Professor,
Department of Graphic Design.
Ural State Academy of Architecture and Arts,
Ekaterinburg, Russia, e-mail: mashanadya@gmail.com

Tipikin Vladimir V.

Professor, Head of Subdepartment of Graphic Design.
Ural State University of Architecture and Art,
Ekaterinburg, Russia, e-mail: vovok4@rambler.ru

Lukanina Tatiana V.

Associate Professor, Subdepartment of Graphic Design.
Ural State University of Architecture and Art,
Ekaterinburg, Russia, e-mail: lukka@sky.ru

PACKAGING DESIGN IN THE CONTEXT OF THE ENVIRONMENTAL CONCEPT OF «GENIUS LOCI»


The article poses the problem of innovation in "packaging reuse” design. According to the authors, designers may depart from standard solutions in packaging design through partial use of the environmental concept of "genius loci” in which packaging is considered to be part of the spatial material environment and participates in the formation of a unique experience of interaction with it.

Key words: packaging design, second-hand packaging, environmental approach



References

1. Day, C. (2000) Places of the Soul: Architecture and the Environmental Design as a Healing Art. Moscow: Ladya (in Russian).

2. Ikonnikov, A.V. (1984) Art, Environment, Time: Esthetic Organisation of the City Environment. Moscow: Sovetsky Khudozhnik (in Russian).

3. Nevlyutov, M.R. (2014) The Idea of Eternal Return in P.Zumthor's Architecture. Academia. Architecture and Building Construction, No. 3, p. 17–23 (in Russian).

4. Nevlyutov, M.R. (2015) Phenomenological Concepts in Modern Theory of Architecture. Architecture and Modern Information Technologies, No. 3 (32) (in Russian).


Russian text of this article

ISSN 1990-4126  Registration MCM el. № ФС 77-70832 of 30.08.2017 © USUAA, 2004-2017  © Architecton, 2004-2017