March 2018


«Architecton: proceedings of higher education» № 4(60) December 2017


Yurin Andrey S.

PhD student, Subdepartment of Industrial Design.
Research supervisor: Professor V.A. Kurochkin, PhD. (Art Studies). 
Ural State University of Architecture and Art.
Ekaterinburg, Russia, e-mail: Yurin_sysert@mail.ru


The article considers two different strategies of modern product design and attempts to combine them for the purpose of developing new techniques. On the one hand, this is an ordered search strategy described by Johns in his work «Design Methods», which is a logical scheme aimed at achieving maximum objectivity of the design process and outcome. On the other hand, this is a strategy of mass customization, a contemporary vision of the solution to the problem of individualized consumption. Despite a considerable time lapse between these strategies, they have a common ground. The strengths and weaknesses of the ordered search strategy are shown and its possible applications to mass customization. In conclusion, a new vision of the ordered search strategy is proposed with reference to customized product design.

Key words: design, mass customization, the strategy of orderly search, design strategies


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Russian text of this article

ISSN 1990-4126  Registration MCM el. № ФС 77-70832 of 30.08.2017 © USUAA, 2004-2017  © Architecton, 2004-2017