March 2018


«Architecton: proceedings of higher education» № 56 December 2016


Pavlovskaya Elena E.

Dean of Design, Doctor of Art Studies, Professor,
Ural State University of Architecture and Art,
Ekaterinburg, Russia, e-mail: digra2006@list.ru 

Kovalev Pavel G.

Associate Professor, Graphic Design Subdepartment,
Ural State University of Architecture and Art,
Ekaterinburg, Russia,  e-mail: paha@list.ru 


The publication reviews the current state of the professional culture of graphical design, issues in theoretical and methodological conceptualization of the designer’s social role, prospects for the evolution of design connected with the development of network and information technologies. The authors formulate a number of conceptual positions and premises highlighting the communication aspect of modern design practice involving multidisciplinary team work and search for interactive solutions to social relations.

Key words: design, graphic design, visual communication design practice, art design


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Russian text of this article

ISSN 1990-4126  Registration MCM el. № ФС 77-70832 of 30.08.2017 © USUAA, 2004-2017  © Architecton, 2004-2017