|Salmin Leonid Yu.|
C.Sc. (Art Studies), Professor, Subdepartment of Graphic Design,
VISUAL COMMUNICATIONS. NEW REALITY
The article is devoted to the issue of fundamental changes in visual communications and to the consequences of these changes in the context of visual design evolution. The author considers a range of factors behind the origin of a new visual reality and specificity of the current visual discourse from the perspective of methodological problems concerning further evolution of the visual design profession. A hypothesis is proposed concerning the transformation of the professional activity model in visual communication design in the context of the current visuality crisis.
Key words: visual communications; visualisation; design; visible and invisible; identity; illusion
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