№58
June 2017
ISSN
1990-4126

Russian

«Architecton: proceedings of higher education» № 52 December 2015

Design


Semenov Mark R.

PhD student,
Moscow State University of Design and Technology.
Research supervisor: Professor V.S. Belgorodsky, Doctor of Science (Sociology)
Moscow, Russia, e-mail: semenovmr@inbox.ru

REVEALING IDENTITY OF SAINT PETERSBURG: RESEARCH AND COMPETITION


The article describes preparations for and delivery of a survey entitled «What is Your View of Your City?» and a competition, «A Tourist Brand for Saint-Petersburg», among the residents and visitors of the city.

Key words: marketing study, questionnaire, survey, collective image



References

1. Guruleva, T. (2013) Development of a Brand for Frontier Areas in the Context of Sino-Russian Interaction (with reference to Zabaikalye region). Far East Issues. No. 5. P. 127–134. (in Russian)

2. Sharomov, A.V. (2007) The Brand of a Country, Region, City as an Economic Growth Tool. Brand. Management. (32). P. 33–36. (in Russian)


Russian text of this article

ISSN 1990-4126  Registration MCM el. № ФС 77-50147 of 06.06.2012 © USUAA, 2004-2017  © Architecton, 2004-2017