March 2018


«Architecton: proceedings of higher education» № 52 December 2015


Razumova Elena V.

Associate Professor, Department of Design.
Institute of Architecture and Design.
Siberian Federal University.
Krasnoyarsk, Russia, e-mail: lena27481_81@mail.ru


The article deals with graphic design tools and methods used in creating territorial brands. It also presents an algorithm for creating them as exemplified by our specific realized projects. In particular, I consider such means of expressing the association principle as designer’s calligraphy and word as image.

Key words: graphic design, territorial brand, graphic image, word as image, author's calligraphy, colour identification


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2. Dinnie, К. (2013) City Branding. Best international practices. Мoscow: Mann, Ivanov and Ferber. (in Russian)

3. Karpova, S, Zakharenko, I. (2014) Branding. Мoscow: Urait. (in Russian)

4. Panin, A. (2011) Social Colouristics and Branding. How. How to construct a strong brand. No. 1–2 (57–58). P. 28–31. (in Russian)

5. Slavin, L. Yours? Mine! (2011) How. How to construct a strong brand. No. 1–2 (57–58). P. 32–35. (in Russian)

6. Fadeyev, A. (2011) A Small Tour Around the Rake. How. How to construct a strong brand. No. 1–2 (57–58). P.10–15. (in Russian)

7. Chernysheva, А., Yakubova, T. (2014) Branding. Мoscow: Urait. (in Russian)

8. Chua, P., Ilicic, D. (2008) Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies. Мoscow: RIP-Holding. (in Russian)

Russian text of this article

ISSN 1990-4126  Registration MCM el. № ФС 77-70832 of 30.08.2017 © USUAA, 2004-2017  © Architecton, 2004-2017