№3(59)
September 2017
ISSN
1990-4126

Russian

«Architecton: proceedings of higher education» № 49 March 2015

Design


Chepurov Igor V.

Assistant Lecturer, Department of Design,
Faculty of Architecture and Construction.
Orenburg State University,
Orenburg, Russia, e-mail: garry_ic@mail.ru

FORMS OF THE COMIC IN MODERN ADVERTISING IMAGES


The article reviews forms of the comic that are in most demand for creating modern advertizing images. The purpose of reviewing graphic advertizing products is to identify tendencies in the generation of meanings when using comic forms in international and domestic graphic advertisement. The study suggests conclusions concerning the cultural and intellectual level of graphic advertising and the level of comic culture in the community of professionals engaged in the design of advertising images.

Key words: forms of the comic, advertizing images, meaning generation, design



References

1. Koshelev A. (2007) About the Structure of the Comic (joke, pun, cartoon, parody, banter, comic story). In: Arutyunov, N.D. (ed.) Logical analysis of language: Language mechanisms of the comic. Moscow: Indrik (in Russian)

2. Stor I.N. (2003) Meaning Generation in Graphic Design. Metamorphoses of Visual Images. Moscow: A.N.Kosygin Technical University (in Russian)

3. Dictionary of Esthetics (1989). Moscow: Politizdat (in Russian)

4. Kuznetsov, S.A. (ed.) (2002) Big Explanatory Dictionary of the Russian Language. Saint-Petersburg: Norint (in Russian)


Russian text of this article

ISSN 1990-4126  Registration MCM el. № ФС 77-70832 of 30.08.2017 © USUAA, 2004-2017  © Architecton, 2004-2017