June 2017


«Architecton: proceedings of higher education» № 41 March 2013


Kurochkin Valery A.

PhD. (Art Studies), Professor,
Head of Chair of Industrial Design,
Ural State Academy of Architecture and Arts,
Ekaterinburg, Russia, e-mail: designkiv@gmail.com



The need to address this theme is dictated by global environmental problems in the world, in the country and in the Ural-Siberian region as pollution is affecting both the inner world of the individual in all aspects (spiritual and physical) and the surrounding environment. Environmental design is a mediator, or an interface between the internal and external worlds of the individual, playing a key part in human evolution. The manufacturing technologies keep destroying natural resources and have reached a critical level of conflict with human nature. Addressing the environmental issues is natural for a socially responsible designer who understands and shares the problems of contemporary society. This study seeks to make a contribution to the resolution of the contradiction between the outcomes of technogenic activities and public health and to draw attention to ecodesign as a primary factor in the promotion of the ecological outlook in society. One of the ways to achieve this lies with ecodesign. The purpose of the article is to identify a set of visual and artistic ecodesign techniques through:

- identification of ecological techniques in residential and public space design,
- consideration of innovative directions in phytodesign,
- analysis of the use of waste and garbage for making furniture and accessories.

The author suggests using the biomorphic and anthropomorphic principles of form generation as ecodesign’s principal tool, along with images and emotions associated with human physiology and psychology.

Images, symbols, materials, natural lines and forms, colours, emotions and associations are most effective for promoting ecological world views in society.


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Key words: ecodesign, biomorfizm, anthropomorphism, green offices, vertical gardening

Russian text of this article

ISSN 1990-4126  Registration MCM el. № ФС 77-50147 of 06.06.2012 © USUAA, 2004-2017  © Architecton, 2004-2017