№58
June 2017
ISSN
1990-4126

Russian

«Architecton: proceedings of higher education» № 39 September 2012

Design


Pyankova Nadezhda S.

Tutor, Chair of Graphic Design.
Ural State Academy of Architecture and Arts,
Ekaterinburg, Russia, e-mail: mashanadya@gmail.com

ON THE ISSUE OF THE PHENOMENON OF DESIGN IN RUSSIA


The article is devoted to the adaptation of the phenomenon of design as a «western product» to Russian mentality. The author examines the origins of design in the West and in Russia and identifies the fundamental features of domestic and western design that are determined by relevant values and attitudes (using the historical genetic and historical comparative research methods, and philosophical axiological analysis).

Domestic design is characterized by a higher degree of canonicity in comparison with the West; scientism and a high level of reflexivity; it is to become a conductor of cultural values, and as such it is extremely antinomic. The state should play a major role in the development of Russian design, being a guarantor of values conveyed through the form but also ensuring that design reaches the level of mass consumption. Domestic design provides a framework within which the Russian aesthetic tradition, oriented to complex form and metaphoric language, is being reconsidered.

Key words: origins of design, domestic design, Russian aesthetics


Russian text of this article

ISSN 1990-4126  Registration MCM el. № ФС 77-50147 of 06.06.2012 © USUAA, 2004-2017  © Architecton, 2004-2017