№58
June 2017
ISSN
1990-4126

Russian

«Architecton: proceedings of higher education» № 30 June 2010

Design


 Bosykh Irina B.

Post-graduate student, USAAA Research supervisor: Prof. Yelena E. Pavlovskaya.

MEANS OF COMMUNICATION FOR ELITE COSMETICS PACKAGING


The article presents visual communicative means of elite cosmetics packaging design: collection cardboards and graphic techniques. The author defines elite and exclusive packaging, identifies factors that make cosmetics packaging elite in a corresponding price segment and describes some grades of collection cardboard and manual techniques imparting uniqueness and individuality to the packaging.

Key words: visual means of communication, packaging design, collection cardboard, graphic techniques


Russian text of this article

ISSN 1990-4126  Registration MCM el. № ФС 77-50147 of 06.06.2012 © USUAA, 2004-2017  © Architecton, 2004-2017