№3(59)
September 2017
ISSN
1990-4126

Russian

«Architecton: proceedings of higher education» № 26 June 2009

Design


 Bosykh Irina B.

Post-graduate student, USAAA Research supervisor: Prof. Yelena E. Pavlovskaya.

GENESIS OF COMMUNICATION PROPERTIES OF PACKAGING: SEMIOLOGICAL ANALYSIS


The article is an attempt to track the genesis of packaging’s communicative properties with the help of semiological analysis, which is conducted in close connection with scientific and technological progress, globalisation of large transnational corporations as a result of various studies on packaging carried out in a number of western countries.

Key words: mass communication; packaging; semiology; signs system; symbols; form; material; color; graphics; L.Cheskin (psychologist).


Russian text of this article

ISSN 1990-4126  Registration MCM el. № ФС 77-70832 of 30.08.2017 © USUAA, 2004-2017  © Architecton, 2004-2017