№3(59)
September 2017
ISSN
1990-4126

Russian

«Architecton: proceedings of higher education» № 26 June 2009

Design


 Sholokhov Andrey V.

Post-graduate student, St.-Petersburg State University of Technology and Design, Research supervisor: Prof. E.M.Glinternik

TYPOLOGICAL AND STYLISTIC FEATURES OF GENDER IMAGES IN THE OUTDOOR ADVERTISING OF THE BAIKAL REGION


The article presents a review and analysis of gender images in the outdoor advertising in the cities of the Baikal region. The specificity of such images in the regional socio-cultural environment is revealed, and an analysis of visual motives in the advertising constructs for value and stylistic types of the characters and artistic means of expressiveness based on the statistical material of specimen printed advertising matter is performed.

Key words: advertising; graphic design; outdoor advertising; compositional analysis; gender image; advertising image; regional advertising; advertising in Irkutsk; advertising in Chita; advertising in Ulan-Ude.


Russian text of this article

ISSN 1990-4126  Registration MCM el. № ФС 77-70832 of 30.08.2017 © USUAA, 2004-2017  © Architecton, 2004-2017