№3(59)
September 2017
ISSN
1990-4126

Russian

«Architecton: proceedings of higher education» № 25 April 2009

Architectural critique


 Chesnakov Sergey A.

Master’s degree student, USAAA

THE FAILING "CARNIVAL"


The article considers problems arising between the architect and other professions in the area of humanities. The design process is reviewed with reference to the "CARNIVAL" shopping centre in Ekaterinburg, and the main mistakes in teamwork between the architect and the marketing expert are revealed.

Key words: "Carnival" shopping centre, "Ural" shopping centre, marketing, development, architect, customer.


Russian text of this article

ISSN 1990-4126  Registration MCM el. № ФС 77-70832 of 30.08.2017 © USUAA, 2004-2017  © Architecton, 2004-2017